Meta's open AI hardware vision

That title is most definitely a swipe at OpenAI. It seems there’s a theme of two types of platform companies: the closed one that has the “premium” platform, and the open one that gets market share by commodifying the platform.

macOS vs Windows

iOS vs Android

OpenAI vs Meta AI?

Edit: Another observation is Meta seems to open things defensively. Facebook had a rich developer platform until Facebook stopped needing to grab market share. Meta’s VR platform was closed until Apple challenged them with Vision Pro. Then Meta announced open sourcing Horizon OS. I wonder if Meta will truly keep things open if they win, or if it’s more like a case of EEE?

Apple is more about luxury branding than premium offering. I don't think OpenAI is trying to position its services as projecting wealth or style.

Facebook's hardware designs don't really help them differentiate since they don't run a public cloud. If they release the open source hardware and successfully drum up interest, then it will be cheaper for them to procure hardware.

Releasing Llama guards against Google AI dominance. Google and Facebook are longtime competitors and Google controls the OS on most phones Facebook needs to run its ads on.

Open sourcing AI hardware guards against a potentially dominant Nvidia, especially if they team up with one of the cloud companies.

I'm sure they're also worried about OpenAI, but at this point it doesn't look like OpenAI is on Facebook's turf.

For many, the terms 'luxury' and 'premium' are interchangeable, signifying both high quality and exclusivity. Most Apple users, may not be able to list specific specs of their devices — a testament to the brand's focus on overall user experience rather than technical details. Ask any Apple user if their device is superior to that of the competition, and the majority will affirm it does, because it just feels premium.