All of this looks good, but if they want to retain trust with artists, the last thing they should be doing is integrating generative AI tools into their art programs.
Creatives are getting more and more frustrated with the AI tools showing up in places like Windows or in Photoshop. For the first time ever I am meeting career artists and designers who are actively looking to add non-AI alternatives to their usual toolchains because they feel betrayed by the addition of generative AI.
Apple is asking to lose the trust of a major market segment by charging forward with this stuff. You would think that the backlash to their "Crush!" commercial would have been an eye-opening moment for them about what Artists actually expect from them...
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