Apple introduces iPad mini built for Apple Intelligence

(www.apple.com)

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metadat ◴[15 Oct 24 22:07 UTC] No.41853604[source]▶

Why is the bezel so thick? A 1-2cm bezel around the entire "mini" device seems a bit odd, given that the iPad Mini is a relatively tiny device and phones these days come with a 1-2mm bezel (10x less useless border).

Is it a cost saving measure / sneaky margin increaser, or what might be the motivation?

Edit:

Touch interference is a good idea. Still, from the picture, it looks like the bezel could be half as thick and work well. Sorry to be such a stickler, I am genuinely curious if Apple is chasing better margins, the best feasible UX, or something else.

Could it be that since this device is only $650 USD, it isn't expensive enough to warrant a premium display? (Like the iPhone SE https://www.apple.com/iphone-se/)

If so, I wish there was a fancier "Pro" model with premium components. IIRC, I paid $1000 for my first iPad, it was the first super high-resolution one back in 2012. Perhaps there aren't enough customers who are sensitive to wasted screen real estate on an 8-inch device.. and FWIW I have noticed a constant stream of toddlers pacified by iPad Minis whenever I'm at Costco.

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1. chemmail ◴[15 Oct 24 23:37 UTC] No.41854212[source]▶

>>41853604 #

Ipad Mini is such a good size. My friend lent me his Mini2 when he borrowed money from me and used it for a good 6 months i think and it was marvelous. I didn't use it all that much but later got an Air 2 and used it maybe slightly less. Then I got an iPad Pro 11" but only used it for a while and don't really touch it too much anymore. I feel maybe an ipad mini I would use more. But the jelly scroll really has me urked and I kinda want OLED on it, so there is definitely room for a Pro version if they wish, but the iPads are overwhelming with 5 sizes already.

replies(1): >>41854355 #

2. 1oooqooq ◴[16 Oct 24 00:07 UTC] No.41854355[source]▶

>>41854212 (TP) #

> overwhelming with 5 sizes already.

without jobs it's just a matter of time they go back to being "just an expensive dell" like before

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3. dullcrisp ◴[16 Oct 24 00:36 UTC] No.41854535[source]▶

>>41854355 #

What makes you say that?

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4. imchillyb ◴[16 Oct 24 01:27 UTC] No.41854760{3}[source]▶

>>41854535 #

Not OP, but...

That very behavior was troublesome for Apple in the past, twice.

Two times Steve Jobs swooped in and saved Apple from Dell-ifying themselves. Twice.

Since Job's demise, Apple has relentlessly marched toward Dellification once more. The immediate revenue is tantalizing, it's the dilution of ones own market that ends up killing the golden goose, and the eggs they lay.

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5. fhdsgbbcaA ◴[16 Oct 24 01:47 UTC] No.41854855{4}[source]▶

>>41854760 #

Don’t worry, locking you into their services will make it impossible to leave!

The one overarching success of the Tim Cook era is ruthlessly pursuing consumer lock in at all costs.

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6. JimDabell ◴[16 Oct 24 08:03 UTC] No.41856702[source]▶

>>41854355 #

Steve Jobs has been dead for 13 years. Whatever was going to happen without him already has.

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7. crossroadsguy ◴[16 Oct 24 08:22 UTC] No.41856801{3}[source]▶

>>41854535 #

Not sure. But is it possible that the reason could be for such a statement - just open eyes, ears, and more importantly an open mind and immunity from iFandom?

I mean please just look at their product pages on apple.com.

8. exitb ◴[16 Oct 24 08:26 UTC] No.41856825{5}[source]▶

>>41854855 #

There are a lot of customers locked in the ecosystem, sure. The question is whether the ecosystem is still able to attract new customers, as it once was.

9. FirmwareBurner ◴[16 Oct 24 08:38 UTC] No.41856897{3}[source]▶

>>41856702 #

It can take a long time for corporate culture to rot. It took Google about 15-20 years to fully reach their villain arc.

Currently they have Tim Cook at the helm whi is good at continuing Job's vision as the two worked very close for a long time, so the big question is what happens after Cook leaves.

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