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252 points diwank | 1 comments | | HN request time: 0.205s | source
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ivanjermakov ◴[] No.41850135[source]
It's sad that "ultraportable iPad" marketing works, but "ultraportable iPhone" does not make sense for most people.

iPhone 13 mini was the last flagship smartphone with such dimensions.

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roughly ◴[] No.41850338[source]
The typical iPhone Mini product cycle:

Make iPhone Mini -> Mini only accounts for 10% of sales -> Cancel iPhone Mini -> Notice that 10% of iPhone customers haven't updated for 3 or 4 cycles -> Make iPhone Mini -> Suffer crippling corporate amnesia -> <...>

I'm expecting the brain worms to reach step 4 of the corporate consciousness cycle around the next generation or so.

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1. giancarlostoro ◴[] No.41850461[source]
I wonder if that was their attempt to make the iPhone SE have a legitimate place with the other iPhones? Not sure, but it is interesting that no matter what, they always sell the SE.