Unregulated markets trend towards brand lock-ins, proprietary parts, cheaper goods of inferior quality, etc. etc. etc. All businesses are doing this everywhere because we are running out of World for them to expand into, but any company that posts a less profitable quarter is presumed to be failing.
For centuries companies have chased the fantasy of infinite growth, and we're running out of room. If we don't start contending with this in a serious way, and applying changes to our society to accommodate it, we will only ever see more of this.
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