Personally, I hate ads, so I pay. I have digital subscriptions to the newspapers I read. I have YouTube Premium (because I spend an ungodly amount of time on that site).
But for people who want to do neither... what's your idea?
There are people who have been fed up by this because they remembered how the web was like in the late 90s, before social media pushes became the dominant experience. People have formulated ideas around the Small Web (https://benhoyt.com/writings/the-small-web-is-beautiful/), or even opted out of the browser ecosystem entirely with Gemini (https://geminiprotocol.net/) or keep the torch burning for Gopher (https://hackaday.com/2021/09/28/gopher-the-competing-standar...)
From there, it is also a short hop and skip away to folks working on local-first (https://localfirstweb.dev/), decentralization, collapse computing (https://100r.co/site/philosophy.html and http://collapseos.org/)
So I'm asking those who don't want to pay for a subscription, but want to use an ad blocker: How does it work?
As said, I opted for paying the creator directly, because I hate the ad ecosystem. Seems like a lot of people want to do neither, but still expect their content to magically exist.
In such a market, the business is disincentivized to produce thoughtful content, and need to churn the bait the draw in the audience. So it isn't as if creators are being compensated for creating, and instead content producers are compensated for producing words that will lure in readers.