I'm a bit dumbfounded by the price tag of $189. Am I wrong?
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But if you are hacker and don't care too much about the aesthetics you could probably get 90% of the functionality with an ESP32, a GPIO extender, an LED array, an OLED display and a 3D printed case for like $30.
As you said: A 90% solution is easy to hack together. I had mine displaying Skype for Business status so my colleagues would know if I was in a call or just listening to music.
The harder part or much rather the time consuming part is getting a good status message from the installed apps. It looks like there is plenty of software and APIs available.