Either sell the ring and include lifetime membership for free like Garmin [0], or _lease/rent_ the device on contract and charge a monthly fee. Don't do both
The Oura starts at $469 CAD [1] plus $7.99 CAD per month [2].
[0]: https://connect.garmin.com/
[1]: https://ouraring.com/product/rings/oura-ring-4/silver
[2]: https://support.ouraring.com/hc/en-us/articles/360052018753-...
An example of something similar is quip¹'s subscription, you buy the toothbrush and subscribing to the refill plan gets you a "lifetime"² warranty
1: getquip.com
2: lifetime of the subscription
The buy-once, upgrade-years model puts too much risk on the developer. Which in turn results in lousy experiences for customers (dropped support for software, loss in value of hardware on the second hand market). I actually bought an iOS app twice because I found it crazy to be able to use the same €5-app as a baby monitor for over a decade. That is probably a single developer churning out features at a low pace, but continuously for a big part of a career.
Also Oura isn't all that accurate. For anyone who is interested in the wearable space I HIGHLY reccomend The Quantified Scientist[0] on Youtube. He does his best to compare wearable accuracy with real medical devices or other proven devices.
Also, aside from some very specific and new instances, car maintenance has not been provided solely by the manufacturer or authorized dealers.