I find it hard to take seriously much debate on naming things. Whatever name you choose is going to upset some people and please others; in the end, all you need is something fairly unique. You quickly forget any intrinsic meaning and it becomes transparent. ‘YouTube’ is a pretty amateurish sounding name and yet it stuck, and here we are now. When was the last time you even stopped and pondered its etymology?
The name of any successful entity quickly becomes synonymous with that entity. It’s a fallacy to think you can imbue the entity with meaning by picking its name very carefully.
If you think I’m underestimating the importance of a name, just imagine the reaction if you’d suggested naming a computer company ‘Apple’ in the 1970s.
“…as in, the fruit?!”
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