That might have been true once, but I don't think that's really true any more. Most users are not awed by their iPhone experience as they were ten years ago. Everyone realizes that iOS and Android are essentially identical for most practical purposes and usability, and most are not choosing the platform for that reason any more. I also think plenty of people in-house at Apple are well-aware of these issues.
Today, it is more about maintaining your suite of apps, the Cloud with all your data, the little blue bubbles in your group chats, and a host of other issues that are more a priority for choosing one platform over another, for most people. If I were to switch to Android now, it would be a huge PIA considering the 10+ years of platform integration and thousands of dollars of app purchases, iCloud, etc, that has made up a significant part of my digital life. I'm sure it would be similar for people going in reverse. Apple knows this, hence why services have become an essential part of their business.