←back to thread

634 points david927 | 2 comments | | HN request time: 0.415s | source

What are you working on? Any new ideas that you're thinking about?
1. yusufaytas ◴[] No.41345116[source]
Hi there! We published our book(https://softwareengineeringhandbook.com/) in May 2024, but getting visibility has been a challenge. We've posted on HN before and are currently using Amazon ads, but the results have been underwhelming so far. Any advice or strategies for improving our reach would be greatly appreciated!
replies(1): >>41346969 #
2. 3np ◴[] No.41346969[source]
I think you need to work on the pitch a bit and probably tone it down. Multiplying the promises under "Skills and Insights You'll Acquire" with "Who This Book Is For" just seem wildly unrealistic for one book and an oversell.

I get the vibe of a "become a 10x developer from scratch and land a rock star job in a month" bootcamp. 2/3 of your audience are likely to have seen enough of this already to be turned off. Meanwhile, perhaps some more junior will be intimidated and say "not yet" by the supposed advanced level (the material is also targeting people 10-20 years ahead in their careers after all...)

If you write another book in the future, I'd suggest splitting it into a couple more focused ones, rather than trying to cover all these dimensions for all seniority levels at the same time.