Was looking for this exactly. I understand that you have to make money somehow if you want to dedicate yourself to YouTube, but I always found sponsor segments to be worse than native advertising, and just plain gross to watch.
replies(2):
Hard disagree. Sponsored segments are better in a few ways:
* They're a return to the days where ads didn't need to be targeted at people but instead were targeted at content. "If you're watching this educational video you might like Brilliant" is a heck of a lot less intrusive than "I noticed you were searching for shoes the other day, so here's a Nike ad".
* The creator has to own it. There's no hiding behind the algorithm or Google or whatever, they have to actually read off the advertisement. I find the human in the loop serves as a valuable filter on what gets advertised (at least on the channels I follow).
* The best creators actually make the ad worth watching. See Terrible Writing Advice for an example. I don't always watch the ad, but I sometimes do because it's just fun.
In general I agree that ads are bad in all their forms, but sponsor reads are one of the least offensive items in a bad genre.
That's not native advertising. Native advertising is when you write an article about a subject just to shill a product.
On YouTube it's somebody saying they've been using Ground News to do research for the video, or that security it's important, then transitioning to a NordVPN ad. You're looking up to somebody for information, but then they turn into a psychopath for 2 minutes to push vitamin supplements when they damn well know you can just eat better instead.