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661 points anotherhue | 4 comments | | HN request time: 0s | source
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voidUpdate ◴[] No.41243350[source]
I still don't understand a lot of youtube advertising. Like for me, if I'm being advertised something, I instinctively don't trust it, because they're having to pay people to say good things about it rather than people who have used it telling me it's a good thing. And there are still so many sponsorships from places like BetterHelp, which has been known to be a scam for a while now, and Raid Shadow Legends, which is just a crappy mobile game that is about as "mobile game" as you can get. The only reason I use onshape is because a friend recommended it to me, and I was very skeptical about it initially
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dkarras ◴[] No.41243454[source]
you're not the target. advertisements work. the people managing ads are very meticulous about their spend vs. return. if you are seeing an ad of something for any noticeable duration of time, that means it works. by that I mean they get positive return from showing the world their ad. if it generates negative returns, it will be pulled pretty quickly. they are humans just like you and me, we don't like losing money.

also one should always be skeptical about the extent they believe they are not influenced by ads. that runs pretty deep. you say you instinctively don't trust it. but when the time comes to buy something, you won't automatically steer yourself towards a product that you have never heard before just because you have not seen an ad for it. having some names in your mind, even them showing up when you do research creates influence.

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lupusreal ◴[] No.41244099[source]
I only worked in ad tech briefly and many years ago, but what I saw there was a game being played between the people who make/distribute ads and the companies that buy them. The game is to convince the people buying ads that ads have value, even when they don't.
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1. riiii ◴[] No.41244424[source]
That rings with what Uber said, that they'd been scammed $100 million.

https://veracitytrustnetwork.com/blog/digital-marketing/uber...

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2. Sander_Marechal ◴[] No.41245036[source]
I am convinced that the bulk of online advertising money spent is just wasted. All it does is steal clicks and attributions for conversions that would have happened anyway.
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3. riiii ◴[] No.41246061[source]
I've been on the internet since before it was all about ads and clocks.

I've never intentionally clicked on an ad. It's either been an accidental drive by click or deception.

4. saul-paterson ◴[] No.41250275[source]
It's not wasted, it pays for the two out of three major web browsers we currently have, along with Go and many other things.