←back to thread

661 points anotherhue | 1 comments | | HN request time: 0.204s | source
Show context
voidUpdate ◴[] No.41243350[source]
I still don't understand a lot of youtube advertising. Like for me, if I'm being advertised something, I instinctively don't trust it, because they're having to pay people to say good things about it rather than people who have used it telling me it's a good thing. And there are still so many sponsorships from places like BetterHelp, which has been known to be a scam for a while now, and Raid Shadow Legends, which is just a crappy mobile game that is about as "mobile game" as you can get. The only reason I use onshape is because a friend recommended it to me, and I was very skeptical about it initially
replies(13): >>41243362 #>>41243405 #>>41243454 #>>41243484 #>>41243665 #>>41243739 #>>41244350 #>>41244374 #>>41245408 #>>41248980 #>>41249812 #>>41250146 #>>41252361 #
madaxe_again ◴[] No.41243665[source]
This makes you an outlier - and HN is the kind of place where you will find many such outliers.

The majority of people, however, are extremely responsive to advertising & marketing, or it would not exist.

My business used to be ecommerce platform development and consultancy, and I ended up seeing a lot of how the sausage is made - advertising is a bigger spend than product for most successful retailers, and it’s all about figuring out where to chop off the tail. You’ve got your core 15% who you can send an email to saying “buy this”, and they will, 95% of the time - then segments step down in terms of convertibility until you’re down to 0.01%, at which point you’re usually going to get more people irritated by the marketing than you will sales.

The marginal cost of most marketing is very low - that’s to say, to reach 10,000,000 eyeballs doesn’t cost much more than to reach 10,000 - unless you’re doing paper catalogues, which is a whole other thing, most of your cost is up front, artwork, direction, whatever - so it makes sense to shoot for a bigger basket and get some bycatch.

Me - I resolutely refused to do any marketing for our business. Mistake, bluntly, as I let my emotions get in the way of rationality. Had anyone other than a clique of medium-large UK merchants ever heard of us, the business might have gone somewhere - instead after a decade we were trundling along in a comfortable rut and I ejected.

So, you hate it, I hate it, it’s misleading, it’s annoying, it’s a negative signal to us - but it works on most people.

replies(1): >>41244228 #
1. wzdd ◴[] No.41244228[source]
> The majority of people, however, are extremely responsive to advertising & marketing, or it would not exist.

This doesn't follow. Plenty of things are not effective for what they're claimed to do but still exist, have active communities of supporters, make lots of money for their practitioners, are a large part of popular culture, etc etc.