Personally I just stop watching videos and entire channels with sponsored segments. If they are okay with shilling some crappy product for a little cash I don't trust them not to sell out or be deceptive in less obvious ways as well.
I also feel it's annoying that videos have become so long to cram in more ad breaks. It's not that I'm "tiktok generation that only can consume short content", but some things just aren't warranted a 15+ minute video. I'm interested, but not that interested. Sorry Steve Mould, Veritasium etc., I love your videos, but many of them could have been a few minutes long