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661 points anotherhue | 1 comments | | HN request time: 0.366s | source
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voidUpdate ◴[] No.41243350[source]
I still don't understand a lot of youtube advertising. Like for me, if I'm being advertised something, I instinctively don't trust it, because they're having to pay people to say good things about it rather than people who have used it telling me it's a good thing. And there are still so many sponsorships from places like BetterHelp, which has been known to be a scam for a while now, and Raid Shadow Legends, which is just a crappy mobile game that is about as "mobile game" as you can get. The only reason I use onshape is because a friend recommended it to me, and I was very skeptical about it initially
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dkarras ◴[] No.41243454[source]
you're not the target. advertisements work. the people managing ads are very meticulous about their spend vs. return. if you are seeing an ad of something for any noticeable duration of time, that means it works. by that I mean they get positive return from showing the world their ad. if it generates negative returns, it will be pulled pretty quickly. they are humans just like you and me, we don't like losing money.

also one should always be skeptical about the extent they believe they are not influenced by ads. that runs pretty deep. you say you instinctively don't trust it. but when the time comes to buy something, you won't automatically steer yourself towards a product that you have never heard before just because you have not seen an ad for it. having some names in your mind, even them showing up when you do research creates influence.

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1. dgb23 ◴[] No.41243782[source]
Advertisement obviously works. But the premise or mechanism is not as clean and simple as you laid out.

Marketing, whether they are external firms or internal teams, have their own incentives, just like anyone else.

But… Personally I like good marketing and I‘m drawn to services and products who do so.

For example tech and games sometimes do very good marketing by providing educational resources, transparency through blogs/vlogs etc.

Some products are focused on a high quality, sustainable niche, and they do very pronounced, sometimes humorous over the top ads.

I „mistrust“ marketing if it wants to sell cheap crap in a disingenuous way. But I‘m glad to see ads for interesting, quality products.