I like the technical side of such projects, because I'm a dev. I am also a creator and I am always conflicted when see such tools, because it does affect the bottom line of other creators.
I hate the very idea of "content creation" for its own sake, so this is perfect. Youtube was a million times better when it was people uploading quirky and informative videos about stuff they actually cared about, as opposed to soullessly shilling "content" dominating the recommendations no matter how much you try to convince the algorithm you aren't interested.
A hundred times this. I'd go so far as saying I'd trade the 2024 media landscape for the 2014 one in a heartbeat. And honestly, I'd also trade that one for the 1994 media landscape. "Content creators" are the worst thing to happen to media in 50 years.