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661 points anotherhue | 1 comments | | HN request time: 0.201s | source
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noone_youknow ◴[] No.41231674[source]
As a YouTuber, I’m conflicted about this. My main channel (non-tech) is small, but is monetised, and YouTube see fit to throw me a _very_ variable amount of money every month. CPMs are down right now so revenue has tanked along with it, it’ll pick back up at some point, but the variability is itself the pain point. My videos are relatively expensive and time consuming to make, but people seem to find them useful, and even enjoyable. The occasional (relevant) sponsor read or similar has been a huge help in providing some stability in the past, and I know for many channels it’s the main source of income since YPP revenue share can be so volatile.

I do worry that if this takes off it will just result in those sponsors pulling their budgets for this type of advertising, and it’ll be another nail in the coffin for creators. Sure many of us also do patreon etc but that’s never really sat right with me personally (and see also the post on HN just today about Apple coming for a revenue split there for another creator-hostile storm brewing).

On the other hand, I totally get the hatred of “the usual suspect” sponsors (VPNs, low-quality learning platforms etc) that get done to death because of their aggressive sponsor budgets and not-unreasonable deals. Those get shoehorned into a ton of videos and it’s a shame, but a blunt instrument like this is likely to kill off sponsorships as a whole, not just those bad ones.

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null0pointer ◴[] No.41239394[source]
> Sure many of us also do patreon etc but that’s never really sat right with me personally

I'm curious what it is about the Patreon model that doesn't sit right with you? To me it seems like it's both the most respectful monetization strategy to viewers, and provides the creator with a much more stable income than YT ads, YTP shares, or sponsors.

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1. kelnos ◴[] No.41239804[source]
Agreed; I don't get the GP's aversion here. To me, ads -- especially ads embedded in the regular flow of a video -- are one of the most disrespectful things you can do to your audience. Asking for voluntary subscription payments (perhaps with some added perks beyond what you'd get as a free viewer) sounds like the best model possible. People will pay if they find your content valuable and can afford the expense. Sure, there are a lot of people who will freeload, but that's just life. If you don't find that acceptable, then you need to put more of your content behind a paywall.

If you can't make enough money to be satisfied with the Patreon model, and that makes you want to create less, maybe that's the correct outcome.