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661 points anotherhue | 1 comments | | HN request time: 0.207s | source
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noone_youknow ◴[] No.41231674[source]
As a YouTuber, I’m conflicted about this. My main channel (non-tech) is small, but is monetised, and YouTube see fit to throw me a _very_ variable amount of money every month. CPMs are down right now so revenue has tanked along with it, it’ll pick back up at some point, but the variability is itself the pain point. My videos are relatively expensive and time consuming to make, but people seem to find them useful, and even enjoyable. The occasional (relevant) sponsor read or similar has been a huge help in providing some stability in the past, and I know for many channels it’s the main source of income since YPP revenue share can be so volatile.

I do worry that if this takes off it will just result in those sponsors pulling their budgets for this type of advertising, and it’ll be another nail in the coffin for creators. Sure many of us also do patreon etc but that’s never really sat right with me personally (and see also the post on HN just today about Apple coming for a revenue split there for another creator-hostile storm brewing).

On the other hand, I totally get the hatred of “the usual suspect” sponsors (VPNs, low-quality learning platforms etc) that get done to death because of their aggressive sponsor budgets and not-unreasonable deals. Those get shoehorned into a ton of videos and it’s a shame, but a blunt instrument like this is likely to kill off sponsorships as a whole, not just those bad ones.

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erklik ◴[] No.41232581[source]
> blunt instrument like this is likely to kill off sponsorships as a whole

That's the dream. Ads are a poison and a blight.

Removing them is something many users, including me welcome. If one wants money for their videos, they're welcome to actually allow getting payments i.e. patreon, the "Youtube sponsorship"-thing.

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noone_youknow ◴[] No.41233013[source]
Sure, I totally get that. I’m no fan of being advertised to myself and as a premium subscriber I do find sponsor segments - especially poorly-places ones - just as annoying as everyone else when watching YouTube - which is why I said I was conflicted in my earlier comment.

However as I mentioned in another reply in this thread, removing routes to monetisation and devaluing content in general (by making it be effectively a loss-leader for value-add sponsorships or memberships) will only have the effect of making YouTube non-viable for many, and especially those who necessarily have higher production values to make better quality (I’m thinking more thoroughly-researched, more interesting, that sort of thing) content.

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chankstein38 ◴[] No.41238335[source]
I'm not trying to be offensive or hostile but, as much as I value the higher-quality content on youtube, if youtube went back to being just a place people posted videos of themselves doing stuff instead of what effectively amounts to studios making youtube content, I'd consider that a win.

Again, not that your content isn't likely appreciated by your audience and valuable. I just miss the days of youtube just being a fun video platform instead of another TV channel.

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1. sdoering ◴[] No.41238959[source]
D'accord