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661 points anotherhue | 4 comments | | HN request time: 0.552s | source
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noone_youknow ◴[] No.41231674[source]
As a YouTuber, I’m conflicted about this. My main channel (non-tech) is small, but is monetised, and YouTube see fit to throw me a _very_ variable amount of money every month. CPMs are down right now so revenue has tanked along with it, it’ll pick back up at some point, but the variability is itself the pain point. My videos are relatively expensive and time consuming to make, but people seem to find them useful, and even enjoyable. The occasional (relevant) sponsor read or similar has been a huge help in providing some stability in the past, and I know for many channels it’s the main source of income since YPP revenue share can be so volatile.

I do worry that if this takes off it will just result in those sponsors pulling their budgets for this type of advertising, and it’ll be another nail in the coffin for creators. Sure many of us also do patreon etc but that’s never really sat right with me personally (and see also the post on HN just today about Apple coming for a revenue split there for another creator-hostile storm brewing).

On the other hand, I totally get the hatred of “the usual suspect” sponsors (VPNs, low-quality learning platforms etc) that get done to death because of their aggressive sponsor budgets and not-unreasonable deals. Those get shoehorned into a ton of videos and it’s a shame, but a blunt instrument like this is likely to kill off sponsorships as a whole, not just those bad ones.

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efilife ◴[] No.41232437[source]
Don't do your videos for money. You are interrupting users that pay for YouTube premium with ads in the middle of your videos. Set up a way to donate to you on YouTube, channel memberships are an option, they display next to the "subscribe button".
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vouaobrasil ◴[] No.41234184[source]
> Don't do your videos for money. You are interrupting users that pay for YouTube premium with ads in the middle of your videos. Set up a way to donate to you on YouTube, channel memberships are an option, they display next to the "subscribe button".

You shouldn't work for money either. Just do it for free.

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1. efilife ◴[] No.41234675[source]
YouTube isn't work and I doubt this person creates videos for a living. I assume this is just extra money this person wants, not needs. Many years ago YouTube was about hobbyists, and nobody complained. I'm sick of the attitude to monetize everything. I listed a few non-intrusive options, just don't be hostile to your viewers shoving them sponsored crap in the middle of videos
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2. dageshi ◴[] No.41239397[source]
For a lot of people, it is work and the quality is vastly better for it. Youtube in the past wasn't a replacement for tv, now given the quality many creators put into their work, it is.
3. kelnos ◴[] No.41239934[source]
> YouTube isn't work

In the beginning of YouTube, true. But nowadays YouTube is work for a lot of people. It's their primary source of income, even. It's pointless to say, "well, that's not how it should be". It is, and that's the reality of the situation.

And, frankly, the production value of a lot of stuff on YouTube is amazing. That doesn't come for free, in the form of recording equipment, set design and purchasing, and just plain old time to write scripts and do post-production work. There's no reason that stuff at that middle quality level (between random guy with a handheld smartphone and professional studio production) shouldn't exist. I think it's amazing that people can make such high quality content, without having to get past e.g. a hollywood studio gatekeeper.

In the past, TV was traditionally paid for through advertising and syndication, and movies through ticket sales, and VHS/DVD/Bluray sales. Nowadays there are so many more ways for people to distribute their creations, and more ways for viewers to compensate them for those creations.

The thing that sucks is that we are still so stuck on this ad-supported model, not that people want to put enough work into their creations that it needs to be a paid full-time job.

4. prmoustache ◴[] No.41245253[source]
>YouTube isn't work

Youtube isn't work but producing videos at a decent quality and frequency is. It happens that a large amount of them are distributed through Youtube.