2. Sell to scammers.
3. Profit.
(I want to appreciate how hard it probably is for ICANN to figure out proper TLDs.)
I'd like to think people learned from .dev and such. I doubt any scammer will be able to use it.
EDIT: just saw your comment about Google here
As a result, even if you bought steves-laptop.dev for yourself, you still wouldn't be able to run an HTTP dev environment on it, you'd need to set up HTTPS. I think that was probably a good move by Google, because otherwise it could've taken weeks for most devs to notice.
I think ccTLDs are restricted to two letter codes even if the country of Internia were to be be founded. The only exceptions I can think of are the localized names (.台湾 and 中国 for countries like Taiwan and China) which are technically encoded as .xn--kprw13d and .xn--fiqs8s. Pakistan's پاکستان. is the first ccTLD I've seen that's more than two visual characters when rendered (with the added bonus of being right-to-left to make URL rendering a tad more complex) so for Internia to claim .intern as a ccTLD, they'd probably need a special script.