How to Preserve Physical Photos

The article doesn't seem to offer any actually useful advice other than the obvious tips such as not eating cheetos while handling photos

    Temperature: A cool 65-70°F (18-21°C)
    Humidity: A comfy 30-40%"

This already seems impractical in most of the world... I'm not really sure how you'd ensure that in an affordable way - and the article doesn't really offer any advice. Maybe if you get some special sleeve that keeps the inside dry, and then place the photos in your refrigerator?

Obviously it's a dressed-up advert.

Remember, at Ente, we're all about keeping memories safe in the digital realm. Having a digital backup is like photo insurance. You wouldn't want something to HAPPEN to those photos, would you? Like maybe they could burn down. You oughta buy our service, you know, as insurance. This blog post is for informational purposes only.

Hmm, actually seems to be a free app. But a business, somehow. Ah, freemium cloud storage, right.

I disagree that their motive is business only, unlike the majority if not all cloud services, exporting your photos from the service is real-time, and officially supported, you're not tied or locked in to the company as with GPhotos/iCloud where takeouts strip/alter metadata, full export and slow taking weeks which is painful. Only FAANG seem to offer takeout services, but they're bandwidth and storage waste. The main reason people avoid backups is because they're tedious.

iCloud on a Mac with optimize photos off is the closest without encryption, but trash is 3-way sync with day limit and hence not a backup...

Jottacloud/Koofr/OneDrive have full featured desktop sync and infinite time trash locally but the mobile gallery is unpolished, no on-device AI search, and no encryption.

While other clouds allow 3rd-party clients, some hide and prevent the phone gallery from being synced offline when using the API. Using Rclone or others is complicated.

Synology NAS (with C2) and Ente seem to be the only ones to keep your photos portable and intact while having a true local backup, Ente being much easier to setup.

This reads like a weird rambling ad...

How is any of that related to the article and their intentions with publishing it?