>>Is friction important to individuals? Do I benefit from thinking about friction on a project, even if nobody else on my team does?
>Even if you were to eliminate a lot of friction, the profit would go to the business anyway.
At the intersection of software development, the military, and whether or not friction is important to individuals... I'm reminded of the USDS, and IIRC some of their work to improve workflows and discoverability around (specific) VA benefits.
If you've ever listened to vets talking about the VA, they're rarely complimentary about it, frequently complaining about how hard it is to find the entry point to get the needed benefits, and how hard navigating process is after the entry point is found.
Reducing that friction means more benefits are exercised, at a higher cost to the government. OTOH, maybe the overall cost is lower, if fewer phonecalls are answered explaining how to do a thing, and fewer forms are filled out justifying a thing.