The greatest thing about tight, upcoming elections is that governments actually start to do a tiny bit of what people want. Great result.
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The buying public: the "bewildered herd" (a term here borrowed from The Phantom Public) must pay to understand the unseen environment by the mass communications media. The irony is that although the public's opinion is important, it must pay for its acceptance. People will be selective and will buy the most factual media at the lowest price: "For a dollar, you may not even get an armful of candy, but for a dollar or less people expect reality/representations of truth to fall into their laps." The media have the social function of transmitting public affairs information and their business profit role of surviving in the market.
Nature of news: people publish already-confirmed news that are thus less disputable. Officially-available public matters will constitute "the news" and unofficial (private) matters are unavailable, are less available, or are used as "issues" for propaganda.
News truth and conclusion: the function of news is to signal an event, and that signalling, eventually, is a consequence of editorial selection and judgement; journalism creates and sows the seeds (news) that establish public opinion.
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Not only is access to information now completely free, but it's not even uncommon that a regular person is more well informed on any given topic than either the media or ostensibly highly informed political figures. See: Gell-Mann amnesia effect. [1] Outside of classification, we have all have access to, more or less, the same information. And, at this point, it's absolutely common to see high level political figures and the media both making plainly factually incorrect statements and implications, that are not only disputable but simply objectively wrong.
If anything, the real bias in society seems to do more with people believing what they want to be true, instead of what is true. Of course the exact same bias also has clearly infected politicians, the media, and so on.
[1] - https://en.wikipedia.org/wiki/Michael_Crichton#Gell-Mann_amn...
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To your request of my opinion of the manner in which a newspaper should be conducted, so as to be most useful, I should answer, “by restraining it to true facts & sound principles only.” Yet I fear such a paper would find few subscribers. It is a melancholy truth, that a suppression of the press could not more compleatly deprive the nation of it's benefits, than is done by it's abandoned prostitution to falsehood.
Nothing can now be believed which is seen in a newspaper. Truth itself becomes suspicious by being put into that polluted vehicle. The real extent of this state of misinformation is known only to those who are in situations to confront facts within their knowledge with the lies of the day. I really look with commiseration over the great body of my fellow citizens, who, reading newspapers, live & die in the belief, that they have known something of what has been passing in the world in their time; whereas the accounts they have read in newspapers are just as true a history of any other period of the world as of the present, except that the real names of the day are affixed to their fables.
General facts may indeed be collected from them, such as that Europe is now at war, that Bonaparte has been a successful warrior, that he has subjected a great portion of Europe to his will, &c., &c.; but no details can be relied on. I will add, that the man who never looks into a newspaper is better informed than he who reads them; inasmuch as he who knows nothing is nearer to truth than he whose mind is filled with falsehoods & errors. He who reads nothing will still learn the great facts, and the details are all false.
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[1] - https://www.loc.gov/resource/mtj1.038_0592_0594/?sp=2&st=tex...