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The buying public: the "bewildered herd" (a term here borrowed from The Phantom Public) must pay to understand the unseen environment by the mass communications media. The irony is that although the public's opinion is important, it must pay for its acceptance. People will be selective and will buy the most factual media at the lowest price: "For a dollar, you may not even get an armful of candy, but for a dollar or less people expect reality/representations of truth to fall into their laps." The media have the social function of transmitting public affairs information and their business profit role of surviving in the market.
Nature of news: people publish already-confirmed news that are thus less disputable. Officially-available public matters will constitute "the news" and unofficial (private) matters are unavailable, are less available, or are used as "issues" for propaganda.
News truth and conclusion: the function of news is to signal an event, and that signalling, eventually, is a consequence of editorial selection and judgement; journalism creates and sows the seeds (news) that establish public opinion.
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Not only is access to information now completely free, but it's not even uncommon that a regular person is more well informed on any given topic than either the media or ostensibly highly informed political figures. See: Gell-Mann amnesia effect. [1] Outside of classification, we have all have access to, more or less, the same information. And, at this point, it's absolutely common to see high level political figures and the media both making plainly factually incorrect statements and implications, that are not only disputable but simply objectively wrong.
If anything, the real bias in society seems to do more with people believing what they want to be true, instead of what is true. Of course the exact same bias also has clearly infected politicians, the media, and so on.
[1] - https://en.wikipedia.org/wiki/Michael_Crichton#Gell-Mann_amn...
Manufacturing consent in this context would require the gradual but systematic elimination of every major platform and medium that might publish narratives contrary to the desired one, and that's simply not possible. And even if it were, that clearly artificial homogeneity would itself drive distrust. See the USSR where the government not only directly controlled literally every single medium for communication, but also strictly ideologically filtered for admittance (or exit) from the country. Nonetheless this led to widespread jokes like, "Why do we have two newspapers, Pravda (meaning truth) and Novesti (meaning news)? Well that's because there's no news in the truth, and no truth in the news."
So we can even go one step further and say that to manufacture consent you need to not only eliminate all dissenting views, but you also need to somehow hide that from your public and make them believe that what they are reading is free to diverge from the official narrative. Chomsky, of course, hit on this exact nuance with his famous quote, "The smart way to keep people passive and obedient is to strictly limit the spectrum of acceptable opinion, but allow very lively debate within that spectrum..." But now a days you can no longer limit the spectrum of acceptable opinion, because with the internet you can find communities where basically any view, no matter how fringe, is the norm.
Why do you think they’re forcing TikTok to change ownership? US corporations are much easier to control.