No need to be this jaded IMO. Dude is making art (FWIW, art I quite enjoy), and marketing it accordingly. Just saying he's "Instagramming full time" sounds like unnecessary aspersions - it's not like he's just making duck faces into the camera or showing random shit he bought, and he's not doing some lame "influencer" track. He's just marketing and selling stuff that he created. We should celebrate that, especially on a website like Hacker News.