Making it a schedule III puts it back in "Doctor prescription" territory, and since there's now a legal route to getting it, a lot of these businesses that have operated with impunity are breaking a different set of laws if it's schedule III. No doubt that laws and decriminalization statutes would need to be updated to comply federally. Banks may be able to be used, but only if you're a registered pharmacy. It's really just a lot more questions and a lot more people to profit on the chain to selling it.
Most of the world still treats it as an illegal substance. In the US we have definitely allowed popular sentiment to make it appear much less harmful than it is. I'm not sure it belongs in schedule I, but it certainly doesn't belong OTC.