My last company used Splunk and SignalFx. They were fine, but I wasn't necessarily in the weeds with configuration and usage. The Observability Team made it easy to use.
My current company, a much small startup, primarily uses Datadog and we are starting to better integrage Honeycomb. We mostly abandoned Google Cloud Monitoring because the UI/UX are not that great. Honeycomb is a paradigm, so took some time for us/me to understand. It's growing on us.
Despite the ability to completely blow up our bill (which is now better controlled), Datadog is a good product that lets us quickly answer questions when things go wrong. It's not perfect, but it's the best we have right now. The UI is intuitive, and facilitates more discovery (esp. for metrics and their attributes).