Say I run 10 trials that cost 10m each but only one of these finds a drug that works. How much did the trial cost to discover that drug? How much did it cost to discover that drug? 10m? 10*10m?
replies(2):
They run at some % loss for a while until money or investor patience runs out.
A drug trial that fails can be a 10 year process of shoveling money in a pit, none of it to be ever seen again.
It's a businesses famous for its low succes rates, which can be from start to end less than 1 in 100.
Drug companies need to offer those who provide the capital to run these experimental projects at huge losses for years a way to recoup their losses - otherwise nobody would be willing to fund the effort.
The way to do that is patent and charge absurdly high prices for those few succesfull drugs that are developed for as long as you can.