That being said, Google search is 100% dead. I append “reddit” to every Google query to get actual results from people, and I don’t see it on Reddit, I give up on my query.
I still use Google, but man has it become difficult to get to what I want.
But I wonder if there was a deeper strategy: were the attacks put there so that Google gatekeepers would ignore the article's insights?
It could have a similar effect to Cory Doctor's concept of enshittification. I don't know if it's intentional, but the vulgarity of the term seems to prevent committed enshittifiers from reflecting critically about enshittification and how to stop in time to avoid a collapse. After feeling the insult, enshittware supporters seem to conclude enshittification is a non-existent category.
It would be fun to learn these are intentional choices, designed to sabotage the criticized party on an epistemological level!