Thinking about search ads over time, I had forgotten how ads were clearly marked in a blue box way back when.
I recently tried Kagi search (kagi.com) just to see what it was all about, and was instantly shocked at how different it felt, and that difference was mostly due to the complete absence of ads. It made me want to subscribe immediately.
Friend! Get thee to
https://ublockorigin.com/ ! You can thank me later!