The man who killed Google Search?

Question : Why larry and brin not caring about it ? They built one of world's best and biggest company and it's dying . Even if they did not care about that , their money is still tied to google stock right ? That should raise some concern from them.

Purely speculation of course, but based on what they've been up to since letting go of the reigns of Google: because squeezing every possible drop of revenue out of the product helps fund the things they're now more interested in engaging in (self-driving, longevity, etc.)

The cynical assumption would be that they're just sitting on the extremely vast hoards of money and greedy for more. The (slightly) less cynical assumption is that their interest in Search nowadays is as a piggy bank for projects they consider more important.

Worth noting though the latter has long been the going assumption internally at Google: Search was the cash cow that funded Google's expeditions in finding the Next Big Thing. This plan has been complicated by the appearance that Google seems to not be terribly good at the kind of product execution that would lead them to the Next Big Thing.

Man they used to drop some awesome stuff: Google Maps, GMail (remember the hype over Gmail invites?), Google Earth... then they just stopped improving stuff and started releasing multiple versions of things and abandoned them all, over and over again. Very strange.

I was there around this time and remember the first time someone said out loud that they were doing project Z because "that's what will get me promoted". I argued until I was blue in the face that it was a bad idea, but they didn't care: they had their objective and knew how to get it. Unhappily, everyone was right: he got promoted and the project was an expensive failure.

My two cents is that Google has been consumed by its performance review process; the amount of money made by advancing dwarfed the amount of money made by making advancements, and as always the metric was the outcome.