One thing that set SGI apart from the rest was that their cases were so incredibly pretty. Even today, the most beautiful PC cases barely play in the same league (IMHO). When Apple started building those colorful cases around ~2000, they reached that level of aesthetic appeal, but then they went for brushed metal (which is also very pretty, but not that pretty, IMHO).
Had one of the major PC vendors hired their designers and built just run-of-the-mill PCs, housing them in those amazing cases, I wonder how that would have worked out.
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