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My sixth year as a bootstrapped founder

(mtlynch.io)
1071 points mtlynch | 1 comments | 16 Feb 24 15:07 UTC | HN request time: 0.329s | source
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mtlynch ◴[16 Feb 24 15:07 UTC] No.39398013[source]▶
Author here. As always, I'm happy to take any feedback or answer any questions about this post.
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havefunbesafe ◴[16 Feb 24 15:48 UTC] No.39398553[source]▶
Why the sharp drop in adspend?
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mtlynch ◴[16 Feb 24 16:01 UTC] No.39398746[source]▶
Good question! I actually hadn't noticed it changed that much, but you're right.

The biggest difference was that in 2022, I hired a paid ads consultant to set up ads automation for me on a few different platforms. That had a high up-front cost, but then it was inexpensive to maintain those ads in 2023.

I also spent money experimenting on more channels in 2022, so in 2023, I cut out spending on the ones that weren't earning a positive ROI.

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1. kansi ◴[16 Feb 24 17:05 UTC] No.39399779[source]▶
If possible, could you please the website for this ads consultant?