Really interesting to see that adding a metal box and making the product more premium made a huge impact on revenue. Have you run any pricing experiments after that?
>Have you run any pricing experiments after that?
No, I haven't tinkered with the price much for the past few months.
I have a hard time doing price experiments because at my volumes, I have to collect a few weeks of data before I think the evidence is strong, and I don't have a good way to A/B test different prices in parallel, so it's easy for two different time periods to have different results independent of price.
I've also found that there's a lot of friction around changing prices too frequently. When I reduce prices by a significant amount, we get emails for a couple of weeks after from people who are annoyed they paid a higher price just before a reduction, so I've been reticent to invite those complaints.
I don't have strong evidence for it, but $399 for base and $499 for premium "feels" right because they're round numbers and they're close to optimal based on different prices we've tried.
What if you just explicitly guarantee a price match for say 30 days? People would feel safe and you can do your experiments.
I think it's very possible that my prices are suboptimal, so I will think more about how I can do some price experiments while minimizing the downsides.