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1045 points mfiguiere | 2 comments | 12 Feb 24 14:00 UTC | HN request time: 0.428s | source

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ROCm is not spelled out anywhere in their documentation and the best answers in search come from Github and not AMD official documents

"Radeon Open Compute Platform"

And they wonder why they are losing. Branding absolutely matters.

1. slavik81 ◴[12 Feb 24 15:35 UTC] No.39345989[source]▶

That is intentional. We had to change the name. ROCm is no longer an acronym.

replies(1): >>39346664 #

2. AndrewKemendo ◴[12 Feb 24 16:20 UTC] No.39346664[source]▶

I assume you’re on the team if you’re saying “we”

Can you say why you had to change the name?

AMD funded a drop-in CUDA implementation built on ROCm: It's now open-source