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AMD funded a drop-in CUDA implementation built on ROCm: It's now open-source

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1045 points mfiguiere | 2 comments | 12 Feb 24 14:00 UTC | HN request time: 0.427s | source
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AndrewKemendo ◴[12 Feb 24 14:53 UTC] No.39345391[source]▶
ROCm is not spelled out anywhere in their documentation and the best answers in search come from Github and not AMD official documents

"Radeon Open Compute Platform"

https://github.com/ROCm/ROCm/issues/1628

And they wonder why they are losing. Branding absolutely matters.

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1. atq2119 ◴[12 Feb 24 15:32 UTC] No.39345947[source]▶
My understanding is that there was some trademark silliness around "open compute", and AMD decided that instead of doing a full rebrand, they would stick to ROCm but pretend that it wasn't ever an acronym.
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2. michaellarabel ◴[12 Feb 24 15:56 UTC] No.39346302[source]▶
Yeah it was due to the Open Compute Project AFAIK... Though for a little while AMD was telling me they really meant to call it "Radeon Open eCosystem" before then dropping that too with many still using the original name.