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1045 points mfiguiere | 2 comments | | HN request time: 0.587s | source
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AndrewKemendo ◴[] No.39345391[source]
ROCm is not spelled out anywhere in their documentation and the best answers in search come from Github and not AMD official documents

"Radeon Open Compute Platform"

https://github.com/ROCm/ROCm/issues/1628

And they wonder why they are losing. Branding absolutely matters.

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1. rtavares ◴[] No.39345468[source]
Later in the same thread:

> ROCm is a brand name for ROCm™ open software platform (for software) or the ROCm™ open platform ecosystem (includes hardware like FPGAs or other CPU architectures).

> Note, ROCm no longer functions as an acronym.

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2. ametrau ◴[] No.39347658[source]
>> Note, ROCm no longer functions as an acronym.

That is really dumb. Like LLVM.