"No, it's less effort than that"

Hmmm it doesn’t seem unreasonable in that context? You’re really asking people to work more effectively, to accomplish the same amount of work more quickly.

It’s like asking sales people what their quota should be. They pick a number that is no-brainer hittable, because there is a lot of complexity and many unknown variables in getting deals signed, so to prevent looking bad they’ll pad their number. But their no-brainer number is below what the business needs.

So you tell them their quota is going to be a bit higher. They’ll have to stretch to hit it.

And it’s even MORE important since their comp is DIRECTLY tied to hitting that number.

And yet sales people aren’t writing article after article about how self-set quotas are sacrosanct, should only settable by sales people themselves, and how clueless management is to try to get more performance above the no-brainer target.

Depending on the economic climate and the situation of the company in the marketplace this may be accurate.

If you've got good sales people that are already selling as hard as they can't you won't be able to squeeze much more out of them if the economy tanks and nobody wants your product.

I'm sure there are sales people who have quit due to "the beatings will continue until the morale improves" situations where their quotas keep going up, which cuts their bonuses, effectively acting like a salary cut, in a bad company.