Incorrectly titled. The "smart" devices from the first part of the article ARE the midwit solution. The better devices in the rest of the article are the actual right-end-of-the-bell-curve solutions.
Indeed. Wanting things to be dead simple and not need to be fiddled with constantly and take months to learn how to set up is the big brained move. Same reason I switched to an iPhone. I don't have time to nerd out and customize Android till it's usable.