OpenAIs moat will soon largely be UX. Anyone can do plugins, code etc but when operating by everyday users the best UX wins after LLM becomes commodified. Just look at stand alone digital cameras vs mobile phone cams from Apple.
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What are some of key aspects about scenarios where this commodification happens? Where it doesn't?
Speaking descriptively (not normatively), I see a lot of possibilities about how things will unfold hinging on (a) licensing, (b) desire for recent data, (c) desire for private data, (d) regulation.