‘Baldur’s Gate 3’ Prepared for 100k Concurrent Players, They’ve Gotten 700K

I am a bit shocked by how popular this game is. All the signs were there, though.

- Their previous game Divinity: Original Sin 2 was critically acclaimed, very popular for a pretty hardcore CRPG, and had long legs.

- DnD has a lot of brand power and has been strongly in the zeitgeist for years.

- There's a big cohort of millennials who have strong nostalgia for Baldur's Gate and who have plenty of money to buy games (if not time to play them).

- The Early Access release for this game was wildly popular beyond the developer's expectations, and maintained interest for years.

I definitely underestimated the brand power of DnD and Baldur's Gate because they aren't very important to me, personally. But also there have been a load of really good CRPGs in recent years and there seemed to be a pretty low ceiling to how much interest they could get. Tyranny, Pillars of Eternity, Pathfinder: Kingmaker, and a few others were amazing and beloved CRPG games but were lucky to have a tenth of the success of BG3. But those games were generally less accessible, mostly not multiplayer, and again lacked the brand power.

I don't want to attack you personally but I think your post illustrates an common error in thinking that caused gaming to stagnate for the past decade. I can just hear the army of MBAs making spreadsheets and checklist reflecting exactly this "paint by the numbers" style of thinking. This in turn means that the next ten AAA titles starting production are going to check all these boxes and then ... will still fail. In reality there is no formular for making a hit game. You need people who care and know what they are doing and let them do what they love.

I think you’re right but also making a good or beloved game is not really the same endeavor as making a massively profitable one. Stardew Valley is beloved. If you described the vision to a 10k employee game studio, they could probably make something that is stardew-like, widely played, and absolutely rakes in cash through micro transactions, $49.99 variegated eggplant DLC, etc. and has the charm and soul of a cold baked potato.

Beloved games have heart, vision, and they don’t establish a predatory relationship with their customers. There will always be a place for them to gamers, because these attributes can’t be faked. There will also always be a place for soulless AAA because, as you said, the MBAs can bake these on paper, reliably, and procedurally.