There is something extremely addictive about flipping channels on TV. I think it's the magic formula behind the popularity of TikTok. It's not "yet another social media app", it's TV re-invented.
I always did think that streaming services need to revive their format and bypass menu choice fatigue by letting you create "channels" by picking from shows/genres you like and then set you loose to channel surf.
I mean why can’t I shuffle the episodes of a show I’ve watched a hundred times? Why can’t I make a “playlist” of shows to share with friends? I really thought during COVID they’d finally implement stuff like that but nope
And the craziest thing is that every single new network or studio entrant just copies the same old format set up Netflix/Hulu ages ago, instead of trying to introduce any sort of innovation. Understandably, it's a tried and true standard but they could always introduce alternate modes for that sort of interactive viewing. Who knows, maybe they could drive greater engagement that way.