There is something extremely addictive about flipping channels on TV. I think it's the magic formula behind the popularity of TikTok. It's not "yet another social media app", it's TV re-invented.
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If you want to see innovation in streaming you need the sort of legislation that prevents that tying. If every show was available on every streaming platform, then they would start to compete on offering the best streaming service and you'd start to see innovation. Right now, there's just no incentive.