There is something extremely addictive about flipping channels on TV. I think it's the magic formula behind the popularity of TikTok. It's not "yet another social media app", it's TV re-invented.
I always did think that streaming services need to revive their format and bypass menu choice fatigue by letting you create "channels" by picking from shows/genres you like and then set you loose to channel surf.
Google TV on Chromecast does that, kind of. I have a list of favorite free channels that I sometimes shuffle between. The channels themselves come from Plex, Pluto, freeve and Google TV itself.