Apple already shipped attestation on the web, and we barely noticed

Yesterday, the sentiment on Google's early proposal was "company breakups start to make a lot of sense", "Go f yourself, Google", "It's maddening and saddening", "[the people involved] reputations are fully gone from this".

Today it turns out Apple not only proposed but implemented and shipped the actual feature last year. "It could be an interesting opportunity to reboot a few long-lost dreams". "I kind of get both sides here". "I guess I personally come down to leaving this turned on in Safari for now, and seeing what happens". Granted, the overall sentiment is still negative but the difference in tone is stark. The reality distortion field is alive and well, folks.

Totally agreed. Apple's marketing is simply the best. Google on the other hand, repeatedly let its reputation erode by a loud minority of Google haters without doing any PR to control the narrative. As if they still believe that one echo of "don't be evil" could still reverberate after twenty years.