There are always genuine interests for various good reasons. The problem is that the limitless logic of software creates a power dynamic of all or nothing. Situations are comprised of multiple parties, and one party's "good reasons" ends up creating terrible results for the other parties. For example, Apple's attestation on hardware they produced now becomes a method to deny you the ability to replace part of your phone with an aftermarket part, or to unjustly deny warranty service for an unrelated problem.
So no, I do not buy the argument that we should just let manufacturers implement increasingly invasive privileged backdoors into the hardware they make, as if its inevitable. With the mass production economics of electronics manufacturing, the end result of that road can only be extreme centralization, where a handful of companies outright control effectively all computing devices. If we want to live in a free society, this must not be allowed to happen!
> But I wonder if we had started that way with web attestation, would it inevitably turn into this anyway?
The main threat with web attestation is that a significant number of devices/customers/visitors are presumed to have the capability, so a company can assert that all users must have this capability, forgoing only a small amount of business (similar how they've done with snake oil 2FA and VOIP phone numbers, CAPTCHAs for browsing from less-trackable IPs, etc). So creating some friction such that most devices don't by default come with the capability to betray their users would likely be enough to prevent the dynamic from taking off.
But ultimately, the point of being able to export attestation keys from a device is so that the owner of a device can always choose to forgo hardware attestation and perform mock attestations in their place, regardless of having been coerced into enrolling their device into an attestation scheme.