Rich Hickey has done more to popularize that idea in recent years than perhaps anyone else. [0]
In a lot of ways, Zig is to the systems programming space what Clojure is to the information processing space.
If you have 5+ years experience, you want simple, not easy. Both languages deliver real advances on that promise in their respective domains.
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Back to the article, perhaps not coincidentally, the product my startup is developing is written primarily in Zig (language runtime), Clojure, and an in-house Forth/Factor/Joy derivative for user-level scripting. I guess I really do care about simplicity…
[0] Simple Made Easy: https://www.youtube.com/watch?v=SxdOUGdseq4