Italian government seeks to penalize the use of English words

On the one hand: If your culture needs a preservation movement, it's not a culture, but a relic. Culture is defined by people, not some sacred thing that needs to be preserved. How much of the Italian cuisine they're trying to protect would exist if they had the same attitude in the 1500s, when the tomato was introduced to Italy?

On the other hand: I think countries should resist global cultural homogenisation. No offence meant to the Americans here, but I detest the exportation of American culture to Europe. I don't mean music and films, but rather the way of thinking about the world. I suspect this is where things like these proposals are coming from; it's the pendulum swing reaching too far before it settles in the middle.

I remember visiting a shopping mall in Stuttgart. From the parking garage, to the building architecture, to the layout, to the businesses, to the advertising signs, you could not tell you were in a country other than the US. It was kinda sad.

Serious question (not rhetorical). Do you think this a problem could be that large, international cities tend to copy US cities or do you think that they themselves become homogenous with one another? Former West Germany is also a particularly egregious example of US influence due to our historical involvement there.