I'm not saying it's bad or good. But I wish we have less Hollywood, less Netflix, less american music, less american videogames, less imported american culture topics etc when actual local music, movies, books, games exist.
And if you think that there should be more support for their producers to compete with Hollywood budgets: Have you watched the credits of any European film or TV production recently? There are lots of government funds (EU and national/local) being spent on just that.
Also, Netflix has probably done more for both the funding and international distribution of European TV shows than all European streaming services combined.
this marketiziation and individualism is as much a product of Anglosphere culture as the English language itself. It's kind of hilarious to demand that the only legitimate way for Italy to defend its culture is in the most American way possible, through the ideology of 'the customer is king'.
There's nothing strange about a society collectively, through governance, deciding how a nation's culture should be shaped, what an appropriate way of life is. It's how most societies on this planet operate.